
Branding
The Story behind Your Company Name & Brand
Stories offer insight, and names give identity. Much attention is placed on innovation, originality, descriptiveness, intelligence, and domain availability in searching for the “ideal” company
Meet Us at the Dentistry Show London at Excel London – Oct 9 & 10, 2026 – Stand H27


Stories offer insight, and names give identity. Much attention is placed on innovation, originality, descriptiveness, intelligence, and domain availability in searching for the “ideal” company

What Exactly Is a Brand? A “brand” has a million different definitions. When people talk about a “brand,” they usually mean the physical mark (or