What Is SEO?

Search Engine Optimization (SEO) is a part of digital marketing. It simply means improving a site to increase visibility when people search for services or products in search engines. Better visibility attracts more attention and prospective and existing clients or customers to your business.

First, bots help search engines to put sites in an index. Then, many factors are analyzed to prepare the ranking of the sites to appear in search engines. Do not forget that more people will see your website with higher search engine rankings. And organic rankings cannot be paid for. That is where SEO companies step in.

What Are the Different Aspects of SEO?

Technical SEO

Technical SEO is exactly the technical parameters that influence a website’s visibility in search engines. The most important goal of technical SEO is to make sure that people who search in search engines can index and crawl a website without any problems.

On-page SEO

On page SEO has to do with making the page friendlier to users and search engines. Search engines look entirely at a website, but the ranking is performed on a page-level basis. So the optimization of each and every page on your website is important.


Off-page SEO

Off-page SEO is about promotion. The previous types concentrated more on the website infrastructure and content, but off-page SEO has to do with techniques to promote your website. Popular websites rank higher on Google than less popular websites.

Mobile SEO

Mobile SEO is another subset of SEO for mobile devices. More than 60% of Google searches are performed on mobile devices now. This huge number indicates that the Internet is moving from traditional desktop to mobile devices. This is why Google decided to create a mobile-first index and start indexing the mobile-friendly version instead of the desktop version.

Local SEO

Local SEO is only suited for local businesses. In other terms, you should optimize your website for local SEO if you have a website and you want to get clients visiting your local business location.

Content SEO

Content SEO is about the quality of the content and how to improve it. Because content SEO is a very important success factor, it is considered one of the types of SEO, although it is a subset of SEO. The winning combination is publishing great content that search engines can understand and users love.

E-commerce SEO

E-commerce SEO is an E-commerce site is more complex than a blog or corporate website for search engine optimization. You have way more pages to optimize, and it is much more difficult to promote an E-commerce website.

SEO is essential for digital marketing because many searches are done to find services or products. If your site is more visible and ranks higher, it will have more digital traffic. Briefly, if marketing is a structure, Search engine optimization is the basement. When you know what people want from your website, you can use that information for organic or paid ranking, social media, etc. Reasons that you need an SEO expert:

  • It helps your website be one of the top results in search engines because most search engine users click on the top results in search engine result pages.
  • The usability and user experience of a website are improved by SEO as well as higher ranking in search engines.
  • When people find your website in the top results in search engines, they can trust your business more easily.
  • People who find your website in search engines are likely to promote it on social media such as Instagram, Facebook, Twitter, etc.
  • It has a common framework of contents to be used before publishing, so it is essential for the smooth running of a website, especially the ones with more than one author.

You can go ahead of your rivals. If some businesses are in the same field, the search engine optimized website will have more customers and sales

What Are the
Advantages of SEO?

SEO increases visibility in search engines to provide value to the target audience. It is essential in digital marketing because it

  • provides higher organic rankings
  • presents more digital traffic
  • provides notable Return On Investment (ROI)
  • care for trust and credibility
  • brings clear and measurable results
  • does Non-stop promotion
  • targets the whole marketing funnel
  • reaches all your target audience
  • improves user experience
  • is a long-term marketing strategy
  • is the foundation of search visibility

How Does
TASProMarketing do it?

SEO functions by making some changes to your website content and design to attract a search engine to your website. Google’s algorithm takes notice of hundreds of ranking factors to decide which websites will be presented in the search results and in what order. It’s impossible to change your website in order to account for every single one, but our team can make your job quite easy.

What we do first is that we know and find your target audience. To familiarize with your audience, we consider important factors such as age, sex, location, and what they need. These factors help us develop keywords and the type of content that will attract them. Once your audience is identified, creating a list of keywords is essential. As we know what we are doing, brainstorming keywords is easier for us. We look for phrases that are searched for in a more everyday-human way.

After we have everything in our hands, it is time to create. We make sure each page on your website corresponds to the main keywords. The next step in our job is to build and come up with the best quality content for your website, which is amazing for SEO. Furthermore, it authorizes your website in your industry.

Maintaining a social media profile on Facebook, Instagram, and others is in our process. It makes your audience share your content and allows you to collect social signals that affect your SEO.

What’s more, it’s essential to be able to read Google Analytics; otherwise, it’s impossible to read and process your website’s traffic and conversions, and without them, there would be no SEO!

Can I do SEO on my own?

Yes (But do not forget to read the next paragraph). If you do some research and have lots of practice, you can do Search engine optimization for your business. SEO includes simple activities like using keywords in your content as well as complex activities such as creating an XML site map. It has a technical aspect that includes internal links, duplicate content, responsive web design, site security, and a whole lot of other issues.

Is It Difficult to Do SEO on My own?

Telling the truth, it can be. The activities mentioned in the last part can be time-consuming, especially if you have a big business. Balancing Search engine optimization and running your business at the same time is overwhelming. So if you do not have enough technical expertise, it is advised to get some technical help from Search engine optimization experts. Search engines once made a handful of updates to their algorithms, but now they make thousands of changes every year. Although some of these updates are slight and can remain unnoticed, others are major algorithm updates. It means that you need to change the content when there are updates. But you may not notice the updates or will not be able to act upon them.

What Is an SEO Company?

Search engine optimization companies make their resources more visible in search engines. Only Search engine optimization experts know how to maximize organic traffic through different search systems. SEO agencies or companies provide a wide range of services, including personalized recommendations and website audits. You cooperate with several specialists in different SEO fields when hiring an SEO agency.

Why Choose Us for SEO?

SEO is cheaper than typical forms of advertising. It also helps get more clients, better branding, and better results across the Internet.

Results are the first and the most important reason for SEO. TASProMarketing has the expertise and experience to improve your online visibility, boost your company’s rankings on search engine results pages, and create a better image for your brand. We guarantee that our experts do their best and use all their knowledge and experience to help you reach your goals.

Although in TASProMarketing, we use a lot of sources such as Google Analytics, we focus on each aspect of your business separately, so we are not distracted by the various services we offer.

We are %100 transparent about our services and your payments. You are allowed to know all the details about our job on your behalf. There are no hidden fees. When you choose our Search Engine Optimization service, you will not have to worry about being steered in the wrong direction for your business, hidden costs, or missing deadlines. We will complete your site on time or ahead of schedule, within your budget, and to your satisfaction.

Call us today at +1 416 4000 302 for a free, no-pressure consultation to see how TASProMarketing can help your company! We are based in Richmond Hill, Toronto.

Notice that our Search Engine Optimization services are not verified or endorsed by Google. As far as we know, Google does not currently have any certifications for Search Engine Optimization and does not explicitly endorse any Search Engine Optimization companies.

We’ll contact you within one business day to set up a brief strategy call. If it’s more convenient for you, we can also connect via email or Online meeting.

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