The Spectrum Event on October 28th, 2022, in Toronto was a one-day conference focused on the intersection of marketing, technology, and culture. Organized by the marketing agency Sid Lee, the event brought together experts, creatives, and thought leaders to explore how brands can better navigate cultural trends and technological advances. It included panels, talks, and workshops addressing topics like inclusivity, digital innovation, and the future of branding in a rapidly changing landscape. The aim was to foster collaboration and generate new ideas for building meaningful connections between brands and consumers.
We at TASProMarketing were thrilled to have participated in the 2022 Spectrum Day in Toronto. This complimentary exhibition was a tremendous success, highlighting cutting-edge advancements across the dental industry. Attendees were immersed in powerful lectures and had the opportunity to engage with over 110 leading companies and high-profile brands, making it an impactful event for all participants.