Spectrum 2023
October 20th, 2023

The Spectrum Event on October 28th, 2022, in Toronto was a one-day conference focused on the intersection of marketing, technology, and culture. Organized by the marketing agency Sid Lee, the event brought together experts, creatives, and thought leaders to explore how brands can better navigate cultural trends and technological advances. It included panels, talks, and workshops addressing topics like inclusivity, digital innovation, and the future of branding in a rapidly changing landscape. The aim was to foster collaboration and generate new ideas for building meaningful connections between brands and consumers.

We at TASProMarketing were thrilled to participate in the 2023 Spectrum Day in Toronto, Canada’s largest techno-clinical event. This free-to-attend exhibition was a tremendous success, offering a platform for dentists and professionals in related industries to delve into the world of cutting-edge dental technology and explore the latest innovations transforming the field. Attendees had the opportunity to immerse themselves in powerful lectures and engage with over 110 leading companies and high-profile brands in Clinical Dentistry, Dental Technology, Denturism, Hygiene, and Business. Our team was excited to set up and customize workflow solutions in person, ensuring that each dentist’s journey into digitization was as seamless as possible.