Video isn’t a brand-new marketing tool. It has been around for more than a decade. And if you still need to start using it, you’re losing out on the ability to draw in, educate, and win over more potential clients. Much of the misunderstanding surrounding the medium is that it is difficult to work with and expensive, and the ROI could be better. None of these assumptions are accurate.
6 Simple Steps to Creating a Killer Video Marketing Strategy
You can only expect to achieve concrete results if you get on the video marketing bandwagon with sufficient planning. Your videos might completely change the game if you have the proper marketing plan. Let’s examine the procedure you must follow to develop your video marketing strategy:
Plan for Video SEO
Incredible videos are only helpful if the relevant audiences see them. If none of your content is search engine optimized, it might never be found. With video SEO, you can ensure that your videos appear in the search engine result pages (SERPs) when users enter the right keywords. In addition, tools can be used to increase the organic reach of videos. For you to target the most popular keywords, they run keyword searches. Include keywords in your video titles, meta tags, and descriptions so that Google crawlers can comprehend the context of your content.
Provide a Distraction-Free Viewing Experience
Being interrupted in the middle of a video by an advertisement for a rival company is one of the most annoying things for video marketers. But, on the other hand, we frequently see that on free platforms. In addition to the adverts on the video, viewers will be bombarded with commercials on other pages that will force them to watch advertisements for additional material or completely click away from your video.
When you upload your video on public sites, you unavoidably give up control over the display adverts on your video. Use an OVP to create and insert your own (and, yes, branded) overlays. These will enhance your visual branding, provide more context, and inspire users to explore other brand content.
Make Your Video Participatory
Interactive videos are viral among viewers. This could mean adding polls, quizzes, or surveys to your videos to make them more engaging. Additionally, you can include links that viewers can click on to purchase the products or services featured in the video directly. Adding interactive parts to your videos will not only make them more exciting but will also increase the number of sales. You encourage your visitors to take action after seeing interactive videos. This might be as simple as joining your email list or subscribing to your channel. Your videos can inspire viewers to move on to the next stage in their customer journey by including a call-to-action (CTA) at the end of each one.
Make Your Video Shareable
Making your videos shareable is one of the most effective video marketing strategies for increasing brand awareness. Please include a link to them in your email signature, post them on social media, and embed them on your website.
Ensure the video is captivating and fascinating so that viewers will want to share it with friends and followers. You can use social networking tools to track how many people have seen and shared the video.
Tell an Engaging Story
People are naturally drawn to stories. You can captivate and maintain the interest of your audience by using videos that tell a story. When designing story-based videos, provide a compelling call to action that urges viewers to do the intended action. To avoid confusing readers, make sure your story is short and precise. Additionally, you should ensure that your story has a special meaning and that your audience can relate. Customer testimonials, case studies, or behind-the-scenes footage are a few examples of story-based videos you can create.
Ensure that Your Content Is Mobile-friendly
It’s more crucial than ever to ensure your video content is good for mobile viewing, with mobile devices now accounting for over 50% of all internet traffic. This means you need to make videos that get right to the point. It also entails using closed captioning or subtitles so viewers may still see your movies in loud environments. A responsive player is also necessary to ensure your videos look amazing on all devices.
Video marketing can be an excellent approach to raising brand recognition and creating leads. Moreover, it can lead to long-term profitability by generating continuous sales and boosting overall client lifetime value. In addition, you may improve the perception of your brand and maintain engagement with your most important audiences by putting a lot of effort into producing high-quality content and providing a flawless watching experience. We are more than happy to help you in this process at TASProMarketing. Call or contact us if you live in Richmond Hill, Ontario, and are ready to strengthen your brand with marketing strategies!
